wemaad Domain brokerage
Buy · Sell · Appraise · Escrow

The domain you want already has an owner.

We track down whoever owns it, negotiate in our name, never yours, and close through escrow. And if the right name is already yours, we go out and find the buyer.

What we do

Buying or selling a domain, without the guesswork.

01

Acquisition

The name you need is already registered. We trace whoever owns it — even when the site is blank and the registrant data is redacted — and we do the negotiating.

02

Sales

You own a domain that’s worth more than it earns. We appraise it, set the price and go after the buyers who actually need it, instead of waiting for an offer.

03

Appraisal

Before you buy or sell, a reasoned estimate: what similar names have sold for, the commercial weight of the words, the extension, the domain’s history.

04

Protected transfer

Escrow, transfer codes, change of registrant: we handle the technical side until the domain is registered to whoever paid for it.

How we work

Four steps, from name to registrant.

  1. The brief

    Tell us which domain, what it’s for and how far you can go. Your ceiling stays between us.

  2. The owner

    We trace the registrant: public registry data, the domain’s history, the registrar, any contact details on the site.

  3. The negotiation

    We reach out as WEMAAD. Your name stays out of it until there’s a deal, so the price doesn’t climb because of who’s asking.

  4. The close

    You pay into escrow. The seller only gets paid once the domain is registered to you.

Why a broker

Three things that go wrong when you go it alone.

01

Whoever asks, pays more.

When a well-known company gets in touch, the owner raises the price before even replying. When we ask, all they see is an intermediary.

02

There’s no price list.

Domains don’t come with a sticker price. You need to know what similar names have changed hands for, and what the name is worth to the buyer — not to whoever is holding it.

03

The handover is where deals fall apart.

Wire transfers to strangers, wrong transfer codes, domains stuck halfway. With escrow and us in the middle, nobody pays without receiving.

First read

Type a domain. We’ll tell you what we’d look at.

This isn’t a valuation — a domain’s price doesn’t come out of a formula. It’s the first look we give every name, before we open the sales data.

    Questions

    Before you ask.

    How much does it cost?
    How do you keep my name out of it?
    The owner deals with WEMAAD. Your name only appears at the very end, when the deal is closed and the domain has to be registered to you — by then the price is already set.
    What is escrow?
    A third-party service that holds the money in trust. The buyer pays the escrow service, the seller transfers the domain, and only once the transfer is confirmed is the payment released. If the domain never arrives, the money goes back.
    What if the owner won’t sell?
    It happens. We’ll tell you plainly, without dragging it out, and where it makes sense we’ll suggest alternatives: another extension, a variation on the name, or trying again later.
    How long does it take?
    Mostly it depends on how long the owner takes to reply and decide — the one part nobody can promise. Once there’s a deal, the technical transfer usually wraps up within a few days.
    The domain has a live website. Can I still buy it?
    You can always ask. The price will reflect how much the name matters to whoever uses it today, and sometimes the honest answer is that it isn’t worth it — we’ll tell you before we start.
    Can my company buy a .it domain from outside Europe?
    A .it domain can only be registered to people and organizations with citizenship, residence or a registered office in the European Economic Area, Switzerland, San Marino or Vatican City. If you’re outside that area, tell us at the start so we can check what’s possible.
    Do you only work in Italy?
    No. Domains are global and so are the people who own them. We’re based in Rome and work in English and Italian, with buyers and owners wherever they are.
    Contact

    Let’s talk about your domain.

    You need
    What you write stays between us. We contact no one without your go-ahead.

    Privacy notice

    In short

    Browsing this page doesn’t require giving us any data. There are no analytics, no advertising pixels and no cookies, and the fonts are served from our own host. We process personal data only when you contact us — through the form, by email, WhatsApp or phone.

    Who is responsible

    We have not appointed a Data Protection Officer, as Article 37 GDPR does not require one in our case. For anything about your data, write to the address above.

    What we collect

    Browsing data. Like any website, the server hosting this page records technical logs: IP address, date and time of the request, the page requested, browser and operating system. They keep the site running and help us investigate abuse or attacks. We don’t use them to identify you and don’t combine them with anything else.

    Data you give us. What you enter in the form or send us by email, WhatsApp or phone: your name, email address, phone number, the domain you’re interested in, any figure you mention and your message. Please don’t send us special categories of data (health, political opinions, religious beliefs, criminal records): we don’t need them.

    Why, and on what legal basis

    • Running the site — legitimate interest in providing a secure service (Art. 6(1)(f) GDPR): server logs.
    • Replying to you and handling your request, including a brokerage mandate — steps taken at your request before a contract and performance of the contract (Art. 6(1)(b)).
    • Invoicing and tax obligations — legal obligation (Art. 6(1)(c)).
    • Defending our rights in a possible dispute — legitimate interest (Art. 6(1)(f)).

    We don’t profile you, don’t make automated decisions about you, don’t send newsletters, and never sell or hand over data for marketing.

    Who we share it with

    • The people who work with us, authorized and instructed under Art. 29 GDPR.
    • Our website hosting provider, which keeps the technical logs.
    • Our email provider, which carries and stores emails.
    • Our accountant and tax advisers, for invoices and filings.
    • Only if a deal goes ahead: the escrow service and the domain registrars involved, limited to what is needed to complete the payment and the transfer.

    We never reveal your identity to the other side of a negotiation without your consent. We disclose data to authorities only when the law requires it.

    Transfers outside the EU

    Some providers belong to groups with companies in the United States. Where a transfer takes place, it relies on the European Commission’s adequacy decision of 10 July 2023 on the EU–U.S. Data Privacy Framework, or on the Standard Contractual Clauses adopted by the Commission.

    How long we keep it

    • Server logs: as long as the hosting provider requires, normally no more than 12 months.
    • Requests that lead nowhere: 24 months from the last contact.
    • Client relationships: for their whole duration and 10 years after they end, as required by the Italian Civil Code.
    • Tax documents: 10 years, as required by law.

    After that, data is deleted or irreversibly anonymized.

    Your rights

    You can ask to access, correct or delete your data, restrict or object to its processing, and receive it in a portable format (Arts. 15–22 GDPR). Just write to . You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).